From GAds to the Court (for infringed trademarks and unfair competition)

Description

Video 30 minutes + PDF slides

From GAds to the Court (for infringed trademarks and unfair competition)

In this case study, Antonino Polimeni, founder of Polimeni.Legal and author of “Privacy for Digital Marketers,” addresses a sensitive and timely issue: trademark infringement in PPC ads and unfair competition. Through the analysis of a real case that made it to court, Polimeni highlights a problem that occurs frequently, particularly when dynamic keywords are used in ads.

Who is Antonino Polimeni

Founder of Polimeni.Legal, he has dealt with Internet, Privacy and Copyright law since 2004.
A lawyer advocate in cassation and before higher jurisdictions, author of “Privacy for Digital Marketers” (2020, Flaccovio Editore), he has been a speaker at Oxford University and moderator at Web Marketing Festival and Netcomm. Polimeni.Legal’s services are a benefit for IAB Italia members, the Italian chapter of the most important Association in the field of digital advertising worldwide.

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