Is ROAS killing your growth?

Description

Video 30 minutes + PDF slides

Is ROAS killing your growth?

In this successful case study, Himani Maurya and Kenia Gonzalez, digital marketing experts at Wolfgang Digital, explain how, in the face of the current impact of rising inflation and changing customer behavior, every retailer is fighting harder for sales. They explain how their strategy aims not only to be profitable in the short term (ROAS) but also to look beyond that, enabling business growth and protecting their customer’s future.

Who is Himani Maurya

Himani is an experienced digital marketer with a career spanning over a decade. Her accolades include multiple prestigious awards, both on home turf in Ireland and on the international stage. Within Wolfgang Digital, Himani stands as one of the most senior and revered members of the paid search team. Her extensive experience and in-depth knowledge in this domain have not only driven exceptional results but have also been instrumental in nurturing and mentoring newer members of the team.

Who is Kenia Gonzales

Kenia is a seasoned professional with a distinguished track record in digital marketing and international business. With over eight years of experience at Wolfgang Digital, she has consistently demonstrated her expertise in guiding and executing strategic initiatives for the company’s global expansion and client growth, many of which have been awarded internationally.

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