Description
Video 30 minutes + PDF slides
Tools for scaling a beauty e-commerce in 3 countries
In this successful case study, Valerio Sciotti, Google Ads Specialist, and Luca Bontempi, eCommerce specialist, show us how to apply effective scaling strategies on platforms such as Google, Meta, TikTok and Pinterest. Through the use of specific tools such as TripleWhale, Make and Labelizer (by ROASters), they show us how to enhance and optimize ad campaigns, making the most of the potential of each platform.
Who is Valerio Sciotti

My motto in life and at work is “Let’s do something interesting!”, i.e. always bring something new and interesting. I am a Google Ads Specialist, but to my clients and colleagues I always try not to sell my tasks, but to sell myself, my creativity and my commitment. Something about me: I am always willing to meet and exchange ideas with new colleagues, I love cooking and I am passionate about strategy games.
Who is Luca Bontempi

Born in Prato in ’87, he returned to Italy in 2018 after a long period abroad where he worked in various areas of Digital Marketing – Product Management, Analytics, and PPC – in companies of the calibre of Booking.com, Staples and Heineken (BeerWulf).
He mainly follows eCommerce that wants to scale, dealing with the team in all aspects of Performance Marketing – from tracking to operations.
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