All 2025

Description

36+ Hours of videos & PDF slides

All videos of the seminars and advanced workshops (of 45 mins each) and the PPC and CRO cases (30 minutes each) from the Italian and international sessions presented on October 2nd and 3rd, 2025 in Bologna.

All seminars

Google Ads

• Boost Shopping campaign with Advanced Feed Optimization – D. Westerbeek & D. Frederiks (EN/IT)
• Attribution Models and Marketing Mix Modeling – Michele Arena (IT/EN)
• Disrupting The Google Ads Game – Valerio Sciotti (IT/EN)
• MarTech for fashion: +60% revenue -30% manual effort – S. Occhiuzzi & G. Guidi (IT/EN)
• Customer Data Platforms & Personalization – Ruben Runneboom (EN/IT)
• Little known tactics to audit your GAds account – Nils Rooijmans (EN/IT)
• Rethinking Growth in Search Advertising – Kirk Williams (EN/IT)
• Google Live Clinic – Analysis of live accounts by speakers & PPC Expert panelists (EN/IT)

Meta Ads

• Your ads are only as good as your data – Anni Salo (EN/IT)
• Ads account structure: the portfolio strategy blueprint – Vasyl Sergiienko (EN/IT)
• Performance & Profitability: helping CFOs to love MetaAds – Michael C. Kagiamapsalidis (EN/IT)
• The Psychology of High Converting Video Ads – Peter Jensen (EN/IT)
• Meta Ads: Latest news and impact on account structure – Roberto Nardini (EN/IT)
• Integrating CRM to Improve Ad Performance – Damiano Oliva (IT/EN)
• Segmenting the Product Catalog to Sell on Social Media – Massimo Ciotta (IT/EN)
• Meta Live Clinic – Analysis of live accounts by speakers & PPC Expert panelists (EN/IT)

Multiplatform

• Feed, Creative & Landing Page Optimization at Scale – Damien Bourgeois (EN/IT)
• Mastering PPC in an AI-Driven World – Lisa Raehsler (EN)
• Creating ad copy that converts – Deborah O’Malley (EN)
• How BigQuery can enhance your understanding of PPC Data – Lars Maat (EN)
• Server side implementation tutorial – Matinique Roelse (EN)
• A/B Testing done right – Rosario Toscano (IT)
• GTM: from tracking tool to strategic marketing lever – Raffaele Girace (IT)
• Enhancing B2B Marketing and Sales in LI (& beyond) – Hallgier Gustavsven (EN)

All PPC Cases

Paid Search

• Scaling Success in 20 markets: The Notino’s case – Roman Sedivy (EN/IT)
• Intuition or algorithm? – Witold Wrodarczyk (EN/IT)
• Lead + CRM = Jackpot! – Alberto Mari (IT/EN)
• Unlocking PPC Performance with BigQuery – Lars Maat (EN/IT)
• Can AI Agents manage GAds? – Benjamin Wenner (EN/IT)
• Advanced GAds Scripting for e-commerce – Nils Rooijmans (EN/IT)
• GAds & Feeds: Examples of Advanced Setups – Gabriele Benedetti / Valeria Cipolletti (IT/EN)
• With great budgets comes great responsibility – Luigi Virginio (IT/EN)
• From CPA to Key Metrics – Michele Arena (IT/EN)
• Fixing Visibility Drops on Amazon with Ads – Davide Bagnoli (IT/EN)
• Profit-driven advertising & eCommerce Strategy – Valerio Sciotti & Luca Bontempi (IT/EN)
• Cutting costs with Smart Data Analysis – Lisa Raehsler (EN/IT)
• PPC Caesars Award Prizegiving & Round Table – (IT/EN)

Paid Social & B2B

• Improving ROAS with data – Anni Salo (EN/IT)
• Dominating TikTok Ads with assets – Peter Jensen (EN/IT)
• Don’t track forms, but quality users – Michelle De Zeeuw (EN/IT)
• WhatsApp Marketing for e-commerce – Andrea Di Petrillo (IT/EN)
• Meta + TikTok: Media Mix that scales peaks – Roberto Nardini (IT/EN)
• Understanding Advantage+ Audiences to scale – Raffaele Girace (IT/EN)
• Inspiring case studies you need to see – Deborah O’Malley (EN/IT)
• Empowering Leadership in a LinkedIn Strategy – Hallgeir Gustavsen (EN/IT)
• YT In-Stream Ads & Quality Leads – Igor Ivitskiy (EN/IT)
• Connecting brand & performance in B2B – Elizaveta Chugunova (EN/IT)
• Meta Lead Ads hacks – Patrik Baranek (EN/IT)
• Impact of Server-Side Tracking – Matteo Zambon (IT/EN)
• PPC Caesars Award Prizegiving & Round Table – (EN/IT)

Warranties

Satisfied or Re-trained

If for any reason you do not like one of the ADworld Experience videos, we’ll give you the option to change it with one or more other videos of the same value.

Quality of Contents

All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience.

High-Quality Audio-Video & Slides

All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.

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