Total Access 1 Year

Description

Full access to all video cases and advanced courses since 2017 (more than 212h total) for 7 days with no limits.

2025 Advanced Courses

Google Ads

• Boost Shopping campaign with Advanced Feed Optimization – D. Westerbeek & D. Frederiks (EN/IT)
• Attribution Models and Marketing Mix Modeling – Michele Arena (IT/EN)
• Disrupting The Google Ads Game – Valerio Sciotti (IT/EN)
• MarTech for fashion: +60% revenue -30% manual effort – S. Occhiuzzi & G. Guidi (IT/EN)
• Customer Data Platforms & Personalization – Ruben Runneboom (EN/IT)
• Little known tactics to audit your GAds account – Nils Rooijmans (EN/IT)
• Rethinking Growth in Search Advertising – Kirk Williams (EN/IT)
• Google Live Clinic – Analysis of live accounts by speakers & PPC Expert panelists (EN/IT)

MetaAds

• Your ads are only as good as your data – Anni Salo (EN/IT)
• Ads account structure: the portfolio strategy blueprint – Vasyl Sergiienko (EN/IT)
• Performance & Profitability: helping CFOs to love MetaAds – Michael C. Kagiamapsalidis (EN/IT)
• The Psychology of High Converting Video Ads – Peter Jensen (EN/IT)
• Meta Ads: Latest news and impact on account structure – Roberto Nardini (EN/IT)
• Integrating CRM to Improve Ad Performance – Damiano Oliva (IT/EN)
• Segmenting the Product Catalog to Sell on Social Media – Massimo Ciotta (IT/EN)
• Meta Live Clinic – Analysis of live accounts by speakers & PPC Expert panelists (EN/IT)

Multi-Platform

• Feed, Creative & Landing Page Optimization at Scale – Damien Bourgeois (EN/IT)
• Mastering PPC in an AI-Driven World – Lisa Raehsler (EN)
• Creating ad copy that converts – Deborah O’Malley (EN)
• How BigQuery can enhance your understanding of PPC Data – Lars Maat (EN)
• Server side implementation tutorial – Matinique Roelse (EN)
• A/B Testing done right – Rosario Toscano (IT)
• GTM: from tracking tool to strategic marketing lever – Raffaele Girace (IT)
• Enhancing B2B Marketing and Sales in LI (& beyond) – Hallgier Gustavsven (EN)

2025 Paid Search Cases

• Scaling Success in 20 markets: The Notino’s case – Roman Sedivy (EN/IT)
• Intuition or algorithm? – Witold Wrodarczyk (EN/IT)
• Lead + CRM = Jackpot! – Alberto Mari (IT/EN)
• Unlocking PPC Performance with BigQuery – Lars Maat (EN/IT)
• Can AI Agents manage GAds? – Benjamin Wenner (EN/IT)
• Advanced GAds Scripting for e-commerce – Nils Rooijmans (EN/IT)
• GAds & Feeds: Examples of Advanced Setups – Gabriele Benedetti / Valeria Cipolletti (IT/EN)
• With great budgets comes great responsibility – Luigi Virginio (IT/EN)
• From CPA to Key Metrics – Michele Arena (IT/EN)
• Fixing Visibility Drops on Amazon with Ads – Davide Bagnoli (IT/EN)
• Profit-driven advertising & eCommerce Strategy – Valerio Sciotti & Luca Bontempi (IT/EN)
• Cutting costs with Smart Data Analysis – Lisa Raehsler (EN/IT)
• PPC Caesars Award Prizegiving & Round Table – (IT/EN)

2025 Paid Social & B2B Cases

• Improving ROAS with data – Anni Salo (EN/IT)
• Dominating TikTok Ads with assets – Peter Jensen (EN/IT)
• Don’t track forms, but quality users – Michelle De Zeeuw (EN/IT)
• WhatsApp Marketing for e-commerce – Andrea Di Petrillo (IT/EN)
• Meta + TikTok: Media Mix that scales peaks – Roberto Nardini (IT/EN)
• Understanding Advantage+ Audiences to scale – Raffaele Girace (IT/EN)
• Inspiring case studies you need to see – Deborah O’Malley (EN/IT)
• Empowering Leadership in a LinkedIn Strategy – Hallgeir Gustavsen (EN/IT)
• YT In-Stream Ads & Quality Leads – Igor Ivitskiy (EN/IT)
• Connecting brand & performance in B2B – Elizaveta Chugunova (EN/IT)
• Meta Lead Ads hacks – Patrik Baranek (EN/IT)
• Impact of Server-Side Tracking – Matteo Zambon (IT/EN)
• PPC Caesars Award Prizegiving & Round Table – (EN/IT)

2024 Advanced Courses

Google Ads

• PPC for Lead Generation – Navah Hopkins (EN/IT)
• Billion Dollar Black Friday Blueprint – Tomasz Abbott-Wieczorek (EN/IT)
• Product bucketing on advanced performance & 1st party data – Ruben Runneboom (EN/IT)
• Boost your Google Shopping Ads – M. Beumer & W. Geurtsen (EN/IT)
• Pmax secret ingredient – Andrew Lolk (EN/IT)
• Live analysis of the participant’s account with all speakers + some experts of our PPC specialists panel – Google Live Clinic (EN/IT)

Meta Ads

• Advantage+ Shopping best practices – Dario Zannoni (IT/EN)
• Simplifying MetaAds to gain performance – Jon Loomer (EN/IT)
• Social Media Ads & Storytelling to boost ROI – Sarah Sal (EN/IT)
• Where do FB users look? – Felix Beilharz (EN/IT)
• “Ad-Diction”: Meta Ads Creative Psychology – Paolo Santanicchia (EN/IT)
• Live analysis of the participant’s account with all speakers + some experts of our PPC specialists panel – Meta Live Clinic (EN/IT)

Multi-platform

• When SEO meets advertising – Sante J. Achille (IT)
• Retargeting and LinkedIn: beyond “matched audiences” – Massimo Vichi (IT)
• Life beyond Google Ads exists and I have proof! – Manuel Lodi (EN)
• The hidden pattern of digital growth – André Morys (EN)
• CRO Secrets from pre-test to A/B-test – Marouscha Dorenbos (EN)

2024 International Cases

• Use PPC to Fix Conversion Tracking and Lead Flow – Navah Hopkins (EN/IT)
• Increase RoR using own data in ads campaigns – Bianca Bergshoef (EN/IT)
• 30x conversions for B2C SaaS through kwrd research – Igor Ivitskiy (EN/IT)
• From Pixel to Incrementality in MetaAds – Amy Stamper (EN/IT)
• Turn FB Market Res. Insights into Million-$ Gold – Sarah Sal (EN/IT)
• Carving out a multi-channel strategy – Antonio Baroni (EN/IT)
• Meta’s algorithmic targeting secrets – Jon Loomer (EN/IT)
• Feed-based Search Ads to scale High SKU eCom – Andrew Lolk (EN/IT)
• Optimizing leads quality in GAds – Michal Barta (EN/IT)
• Driving customer acquisition with TikTok & Meta – Emma Welland (EN/IT)
• Finding incremental profit in saturated retail space – Ruben Runneboom (EN/IT)
• Scaling Pmax while keeping tROAS 50 – David Peranic (EN/IT)

2024 Italian Cases (translated to English)

• Pmax and segmented catalogs – Andrea Panebianco & Valeria Cipolletti (IT/EN)
• Local Service Ads best practices – Luca Bove (IT/EN)
• YTAds for a haircare ecommerce – Chiara Piras (IT/EN)
• 8x sales with Google Ads – Giuseppe Scollo (IT/EN)
• Scaling MetaAds in 2025 with automation – Andrea Atzori (IT/EN)
• Optimizing your budget with custom variables – Daniela Pedroni & Andrea Pacchioni (IT/EN)
• Growth planning – Federica Brancale (IT/EN)
• Bidding and performance strategies – Alberto Narenti (IT/EN)
• LinkedIn Thought Leader Ads – Massimo Vichi (IT/EN)
• Successful lead gen with LIAds – Sveva Coltellacci (IT/EN)
• Boosting ROAS with microdata and community – Francesco Caolo (IT/EN)
• Multichannel Ads strategies for close events – Dario Zannoni (IT/EN)

2023 Advanced Courses

Google Ads

• Tom Breeze > Growing with YouTube Ads – EN/IT
• Mike Rhodes > From script Zero to Hero, even if you can’t code – EN/IT
• Anthony Tedesco > Excel applications for SEM professionals EN/IT
• Various speakers & PPC Experts > Live analysis of real cases of Google Ads campaigns (GAds Clinic)

Facebook Ads

• Raffaele Girace > Data enrichment to increase performances IT/EN
• Veronica Gentili > Meta Ads: news, tips and best practices IT/EN
• Fiona Bradley > Why your Meta Ads aren’t working (and what to do about it) EN/IT
• Various speaker and PPC Experts > Live analysis of real cases of Facebook Ads campaigns (FBAds Clinic)

Multi-platform

• Alessandro Frangioni > TikTok Ads Masterclass IT
• Kamel Ben Yacoub > Optimizing your LinkedIn campaigns for better results EN
• Lars Maat > Making your data ready for the future: fix your GA4 settings and prepare for cookieless tracking EN
• Markéta Kabàtovà > PPC specialist work in 2024 and forward

International Cases 2023

1. YouTube Ads scaling for professionals (Tom Breeze)
2. Optimizing Lead Gen campaigns with CRM profiling & hyperlocal targeting (Peter Maas)
3. Running Ads For an eCommerce Business even Madonna Bought Into (Fiona Bradley)
4. How we hunted company fleets for OMV (Silvia Balejčíková)
5. Ask the right questions to improve performance (Markéta Kabátová)
6. Three nice & simple Ads cases (Miroslav Varga)
7. How to use ChatGPT to make better PPC cases (Lars Maat)
8. How do I actually use GAds Scripts (Mike Rhodes)
9. Is ROAS killing your growth? (Himani Maurya & Kenia Gonzalez)
10. ChatGPT & Scripts (the AI Advantage) (Nils Rooijmans)
11. Evolving an Enterprise SEM Program to a Data-Driven Approach (Anthony Tedesco)
12. Conversions are not revenue (Witold Wrodarczyk)

Italian Market Cases 2023 (translated to English)

1. From GAds to the Court (for infringed trademarks and unfair competition) (Antonino Polimeni)
2. From keywords to audiences (and back) (Max Pavesio & Michael Vittori)
3. Community and advertising for a record-breaking launch (Matteo Erodi & Alberto Morelli)
4. Meta Ads for Politics (Paolo Santanicchia)
5. From Dynamic Pricing to Margin Optimization (Sante Occhiuzzi & Andrea Padova)
6. Data in the era of omnichannel advertising (Alberto Mari and Emanuele Budroni)
7. Christmas and BlackFriday from +290% (Fabio Prettico)
8. Lead Generation: how to scale a €700k account (Luigi Virginio)
9. Pmax & YT for maximum effectiveness (Alessandro Terra)
10. Tools for scaling a beauty ecommerce in 3 countries (Valerio Sciotti and Luca Bontempi)
11. Scaling a luxury ecommerce in 30 countries (Andrea Di Petrillo)
12. A Framework for Gads (Michele Arena)

2022 Advanced Courses

Google Ads

• Matteo Zambon (InRisalto) > RED GOAT protocol: more accurate data for more profitable campaigns (translated to English)
• Lisa Raehsler (Big Click Co)> Leveraging videos & images in GAds with PRO settings (& performances)
• Bert Garry (Tinuiti) > Google Search Ads 360
• Jonás Martinez (Making Science) > Google Display & Video 360

Facebook Ads

• Neha Divanji (Growth Spin) > Using Using Facebook Power 5 to unlock machine learning power
• Paolino Virciglio (Studio Samo) > Best practices for analyzing an already started FBAds account (Translated to English)
• Alessandro Frangioni (Roads) > Automation tool for scaling on FB/IG Ads – (translated to English)
• Speaker and various PPC specialists > Live analysis of real cases of FB Ads campaigns proposed by the audience

Other Networks

• Poppy Mace (StrategiQ) > LinkedIn setup for success
• Jeff Sauer (Jeffalytics) > How to get the most out of your Google Analytics 4

International Cases 2022

1. 1st Party data & performance thanks to AI (Jonas Martines)
2. x40 ecomm sales thanks to G/FB/Amazon Ads (Federico Utzeri)
3. LinkedIn Ads for B2C in financial services (Kristine Sergejeva)
4. eCommerce Hyper-Scaling with Facebook Ads (Andrea Tonetti)
5. How to find Success in YouTube Advertising (Greg Holland)
6. Lead Magnets & Facebook Ads (Neha Divanji)
7. Combining the power of scripts to Google’s AI (Nils Rooijmans)
8. Harnessing Data to Amplify Shopping Campaign (Giuseppe Ruocco)
9. BREAKING NEWS: LinkedIn Ads Works (Poppy Mace)
10. Smart & sustainable growth beyond GAds (Diana Mutter)
11. Facebook Ads: Have you covered the bases? (David Peranic)
12. Value-Based Bidding in SA360 (Bert Garry)

Italian Market PPC Cases 2022 (translated to English)

1. Half Sumo on FB/IG and TikTok (Alessandro Frangioni)
2. Scaling GAds with similar audiences (Raffaele Girace)
3. Halo effect with incrementality testing (Rebecca Leporati)
4. Headless e-commerce: the solution to reduce CPCs (Sante Occhiuzzi & Pietro Rossato)
5. Restructuring a GAds account by reducing x3 the CPA (Tommaso Galli)
6. Scaling An E-Commerce with FBAds Post-IOS14 (Marco Battaglia)
7. Advanced tracking for a record-breaking launch (Matteo Zambon & Armando Rispoli)
8. B2B in industrial automation parts: from zero to +300K spent/month (Alberto Boccia)
9. Google Ads for the pet food industry (Francesco Gavello)
10. Chatbots integrated in Landing Pages (Eleonora Perotto)
11. Lead generation with FBAds in the nonprofit sector (Marta Valenti & Lorenzo Foschini)
12. Drive to Store with Google Tabs and PMAX Local (Luca Bove & Gabriele Contilli)

2021 Advanced Courses

Google Ads

• Frederick Vallaeys (Optmyzr) > When PPC automation is really worth it
• Speaker + PPC specialist panel > Live analysis of participants’ GoogleAds campaigns

Facebook Ads

• Susan Wenograd > Handling creative analysis in Facebook Ads
• Emanuele Maragno (Ecom House) > Facebook Ads Masterclass

Other Networks

• Lars Maat (Maatwerk) > Google Analytics 4 Masterclass

2021 PPC Real Cases

• Reach new heights on Amazon with Product Profit Optimization (Neza Skorc)
• Export your e-commerce – How to grow in new Countries (Sergejs Volvenkins)
• FB Ads Creative organization: before & after (Susan Wenograd)
• Facebook Ads 4WD (Uros Djunisijevic)
• Using gif marketing for lead generation and recruitment (Jordi Damen)
• How Value Rules Drove More Sales (Frederick Vallaeys)
• Copywriting with AI: how creative can machines really be? (Wijnand Meijer)
• Optimizing Smart Shopping using profit margins (Justin Seibert)
• Non-shopping feed: how to leverage product data beyond Google Shopping (Micky Mereu)
• Scaling Facebook Ads to $5M/Month (Emanuele Maragno)
• Scaling Facebook Ads with Advertorials (Arnas Klasauskas)
• Using SEO to get the most of PPC budget (Lara Massmann)
• Round Table ENG and prizegiving PPC Caesars Award 2021

2020 Advanced Courses

Google Ads

• Florian Nottorf (Adference) > Optimizing by entities instead of keywords
• Navah Hopkins (Hennessey Digital) > Audiences & creative for PPC campaigns

Facebook  Ads

• Lars Maat (Maatwerk Online) > Messenger Bots strategies
• Depesh Mandalia (SM Commerce) > Multimillion dollar FB Ads campaigns

Other Networks

• Ada Luo (Croud UK) > Key PPC platforms in Asia (Baidu, Yahoo JP, Wechat)
• Brandon Doyle (Wallaroo Media) > Using “fringe” social to scale your brand
• Lisa Raehsler (Big Click co.) > Success strategies for MS Ads, LI Ads and Pinterest Ads

2020 PPC & CRO Real Cases

• PPC Virtual Neighbourhoods (Byron Tassoni Resch)
• Is Click Fraud something to worry about (Frederick Smits & Igor Lebedev)
• What to do when your CPC are too high (Simone Dassereto)
• Doing PPC in Asia (Ada Luo)
• Messengerbot leads for a gym (Lars Maat)
• Premium Native Advertising (Ingo Kamps)
• Entity bidding in fashion retail (Florian Nottorf)
• CRO cases for your ad framework (Deborah O’Malley)
• Manage multiple GAds accounts with scripts (Nils Rooijmans)
• Scaling an e-commerce brand on paid social (Brandon Doyle)
• Local PPC to conquer bad reviews (Navah Hopkins)
• Using neuromarketing to drive conversions (Tim Ash)
• Round Table ENG and prizegiving PPC Caesars Award 2020

2019 Advances Courses

Google Ads

• Brad Geddes (AdAlysis) > How to be successful with the Google Ads changes
• Mark Irvine (WordStream) > Writing new ads for the next age of search
• Frederick Vallaeys (Optmyzr) > Automate your optimization with scripts

Facebook  Ads

• Amy Bishop (Cultivative) >  How to integrate facebook ads into your multi channel strategy
• Ruth O’Brien (Disrupt Marketing) > Creating Facebook Ads that convert

Other Networks & Tools

• Michelle Morgan (Clix Marketing) > Audience targeting at all stages of the funnel
• Ann Stanley (Anicca Digital) > Cross platform strategies in Linkedin, Twitter and Facebook ads

Conversion Rate Optimization

• Jono Alderson (Yoast) > Speed performance optimisation deck
• Valentin Radu (Omniconvert) > Ecommerce growth through customer experience optimization

2019 PPC & CRO Cases

• PPC for contract based services (Ann Stanley)
• CRO with Google tools (Jono Alderson)
• Online & Offline in Location-Based Ads (Martin Roettgerding)
• Search and Social Made Better Together (Mark Irvine)
• Actionable PPC data (Brad Geddes)
• Optimizing campaigns for quality leads (Michelle Morgan)
• Challenging Google’s machine learning (Miroslav Varga)
• The compound effect of CRO (Valentin Radu)
• House of Marley successful integration (Ruth O’Brien)
• Addition by Subtraction: Restructuring Paid Search Campaigns for Results (Amy Bishop)
• Personalisation Through the Customer Lifecycle (Shahina Meru – Megane Bellod)
• Unlocking Tailor Made Targeting (Tom McCarron)
• Round Table & prizegiving PPC Caesars Award 2019

2018 Advanced Courses

AdWords

• Andrew Lolk (SavvyRevenue) > Shopping Segmentation & Optimization
• Frederick Vallaeys (Optmyzr) > Automating AdWords With Scripts
• Liam Wade (Impression) > Advanced Ecommerce PPC

Facebook  Ads

• Dennis Yu & Tanner Laycock (BlitzMetrics) > Automating Facebook Ads
• Dennis Yu & Sam Collier (BlitzMetrics) > Low risk, high opportunity Facebook ads

Other Networks

• AJ Wilcox (B2Linked) > LinkedIn Ads Advanced
• Duane Brown (Take Some Risk) > Quora: The Next Major Ad Platform You Need To Be On

Conversion Rate Optimization

• Tim Stewart (TRS Digital) > Metric Insight for CRO
• Edgar Špongolts(ConversionXL) > Setting a CRO testing program

PPC Tools

• Frederick Vallaeys (Optmyzr) > Optmyzr Masterclass
• Sahil Jain (Adstage.io) > Closed Loop Reporting
• Anu Adegbola (MindSwan) > Supercharge PPC reporting with Excel
• Florian Nottorf (Adference) > Best Practice in Shopping & Amazon

2018 PPC & CRO Cases

• LinkedIn Ads Case Studies – The Truly Exceptional (AJ Wilcox)
• eCommerce: Stop Pausing AdWords Campaigns and Scale Instead (Andrew Lolk)
• Large scale FB campaign optimization (Dennis Yu & Sam Collier)
• Automation – Do more, work less (Anu Adegbola)
• The Future of PPC is About Reddit, Quora and More (Duane Brown)
• How We Took a B2B PPC Account From Boring to Brilliant (Pauline Jakober)
• Maximizing CR by using the law of reciprocity (Edgar Špongolts)
• Fashion Retail with a 300%+ Revenue Increase (Liam Wade)
• Stopping hard-earned traffic going up in smoke (Tim Stewart)
• Data driven campaigns for the travel industry (Tomasz Sasiadek)
• Measuring Facebook ROI (Dennis Yu & Tanner Laycock)
• Round Table & prize giving PPC Caesars Award 2018

2017 Advanced Courses

International Campaigns

• Ted Kozlowski (Demandquest) > Doing Remarketing within the AdRoll Platform, Send Roll & Ping Roll
• Markéta Kabátová (Unicorns Lab) > Optimization of international campaigns

Ecommerce & marketplaces (Amazon)

• Tara Johnson (CPC Strategy) > Amazon Sponsored Products

Conversion Rate Optimization

• John Ekman (Conversionista) > Psychology + Data + Experiments = One killer combo
• Karl Gilis (AG Consult) > How to turn that ad clicker into a customer?
• David Walker (Segmatic) > Testing Strategies for Paid Search

PPC Tools

• Samantha Noble (Koozai) > Koozai’s most used PPC Tools
• Jeff Sauer (Jeffalytics) > Planning and measuring a time-sensitive product launch
• Wijnand Meijer (iProspect) > Introducing StackScape (a new way to search for PPC & CRO tools)

2017 PPC & CRO Cases

• Search term-based strategies for Google Shopping (David Walker)
• A guide to Doubleclick survival & optimization (Kristina Baus)
• AdWords for lazy guys (Till Mueller)
• Review your Ads (Markéta Kabátová)
• Using paid media to fuel a product launch (Jeff Sauer)
• Getting started with voice search (Purna Virji)
• Landing Pages & First Dates (Karl Gilis)
• Measuring the brand lift of targeted You Tube campaigns (Ted Kozlowski)
• Smart attribution is possible, if you know how to do it (Russell McAthy)
• A/B-testing: Better results faster (John Ekman)
• 2 real Amazon Sponsored Products cases (Tara Johnson)
• Round Table & prize giving PPC Caesars Award 2017

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