Description
Video 30 minutes + PDF slides
Data in the era of omnichannel advertising
In this case study, Alberto Mari and Emanuele Budroni, explain the evolution of platforms and the strengthened link between e-commerce, physical stores and brand return. They explore the challenges of tracking in a privacy-oriented world and how to integrate offline conversions and first-party data into strategy.
Who is Alberto Mari
He worked for many years as an Advertising Specialist, on Google Ads, Meta Ads, Tik Tok Ads, Spotify Ads, focusing both on account performance and on experimenting with new advertising platforms. Today her role is that of Advertising Team Leader in TWOW.
Who is Emanuele Budroni
Head of Advertising in Twow, among the few agencies in Italy to be simultaneously Google Premier Partner and Meta Business Partner.
After several years in the team with direct responsibility for the individual key projects of the agency, he now coordinates a team of over 10 professionals who in the last year have invested over €4.5 million in Google Ads, Facebook Ads, Tik Tok Ads, Spotify Ads ranging from lead generation to e-commerce, with increasingly frequent forays into the offline world, starting from drive to store.
Video preview
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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).
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