Description

Video 30 minutes + PDF slides

Headless e-commerce: how I reduce your CPCs

Sante Occhiuzzi, Digital Marketing Manager at Byte-Code, and Pietro Rossato, Digital Manager at PittaRosso, explain in this case study, the strategy that allowed PittaRosso in 2021 to increase Conversion Rate +50%, AOV +49% and online sales +90%.

Who is Sante Occhiuzzi

Digital Marketing Manager at Byte-Code with many years of experience in digital marketing and E-Commerce.

Who is Pietro Rossato

Pietro Rossato is Digital Manager at PittaRosso and since 2018, following his long experience in the company in process development and digital strategy, he is responsible for the eCommerce channel and digital transformation of sales channels.

Since 2018, PittaRosso’s online channel has undergone very strong growth with the goal of not only increasing channel turnover but more importantly offering a continuous improvement of the service to the end consumer towards a true omnichannel experience. Within PittaRosso Pietro also coordinates the media strategy on all digital channels and CRM activities, including Customer Service.

Video preview

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