Video 30 minutes + PDF slides
Headless e-commerce: how I reduce your CPCs
Sante Occhiuzzi, Digital Marketing Manager at Byte-Code, and Pietro Rossato, Digital Manager at PittaRosso, explain in this case study, the strategy that allowed PittaRosso in 2021 to increase Conversion Rate +50%, AOV +49% and online sales +90%.
Who is Sante Occhiuzzi
Digital Marketing Manager at Byte-Code with many years of experience in digital marketing and E-Commerce.
Who is Pietro Rossato
Pietro Rossato is Digital Manager at PittaRosso and since 2018, following his long experience in the company in process development and digital strategy, he is responsible for the eCommerce channel and digital transformation of sales channels.
Since 2018, PittaRosso’s online channel has undergone very strong growth with the goal of not only increasing channel turnover but more importantly offering a continuous improvement of the service to the end consumer towards a true omnichannel experience. Within PittaRosso Pietro also coordinates the media strategy on all digital channels and CRM activities, including Customer Service.
Satisfied or Re-trained
If for any reason you do not like one of the ADworld Experience videos, we’ll give you the option to change it with one or more other videos of the same value.
Quality of Contents
All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).
High-Quality Audio-Video & Slides
All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.
Safe Transactions & Privacy