Description

Approximately 36 Hours of videos + PDF slides.

All videos of the seminars and advanced workshops (1.5h each) and the PPC and CRO cases (30 minutes each) from the Italian and international sessions presented on October 6 and 7, 2022 in Bologna.

Advanced Courses

Google Ads

• Matteo Zambon (InRisalto) > RED GOAT protocol: more accurate data for more profitable campaigns (translated to English)
• Lisa Raehsler (Big Click Co)> Leveraging videos & images in GAds with PRO settings (& performances)
• Bert Garry (Tinuiti) > Google Search Ads 360
• Jonás Martinez (Making Science) > Google Display & Video 360
• Various speakers & PPC Experts > Live analysis of real cases of Google Ads campaigns (GAds Clinic)

Facebook Ads

• Neha Divanji (Growth Spin) > Using Using Facebook Power 5 to unlock machine learning power
• Paolino Virciglio (Studio Samo) > Best practices for analyzing an already started FBAds account (Translated to English)
• Alessandro Frangioni (Roads) > Automation tool for scaling on FB/IG Ads – (translated to English)
• Various speaker and PPC Experts > Live analysis of real cases of Facebook Ads campaigns (FBAds Clinic)

Other Networks

• Poppy Mace (StrategiQ) > LinkedIn setup for success
• Jeff Sauer (Jeffalytics) > How to get the most out of your Google Analytics 4

International Cases

1. 1st Party data & performance thanks to AI (Jonas Martines)
2. x40 ecomm sales thanks to G/FB/Amazon Ads (Federico Utzeri)
3. LinkedIn Ads for B2C in financial services (Kristine Sergejeva)
4. eCommerce Hyper-Scaling with Facebook Ads (Andrea Tonetti)
5. How to find Success in YouTube Advertising (Greg Holland)
6. Lead Magnets & Facebook Ads (Neha Divanji)
7. Combining the power of scripts to Google’s AI (Nils Rooijmans)
8. Harnessing Data to Amplify Shopping Campaign (Giuseppe Ruocco)
9. BREAKING NEWS: LinkedIn Ads Works (Poppy Mace)
10. Smart & sustainable growth beyond GAds (Diana Mutter)
11. Facebook Ads: Have you covered the bases? (David Peranic)
12. Value-Based Bidding in SA360 (Bert Garry)

Italian Market PPC Cases (translated to English)

1. Half Sumo on FB/IG and TikTok (Alessandro Frangioni)
2. Scaling GAds with similar audiences (Raffaele Girace)
3. Halo effect with incrementality testing (Rebecca Leporati)
4. Headless e-commerce: the solution to reduce CPCs (Sante Occhiuzzi & Pietro Rossato)
5. Restructuring a GAds account by reducing x3 the CPA (Tommaso Galli)
6. Scaling An E-Commerce with FBAds Post-IOS14 (Marco Battaglia)
7. Advanced tracking for a record-breaking launch (Matteo Zambon & Armando Rispoli)
8. B2B in industrial automation parts: from zero to +300K spent/month (Alberto Boccia)
9. Google Ads for the pet food industry (Francesco Gavello)
10. Chatbots integrated in Landing Pages (Eleonora Perotto)
11. Lead generation with FBAds in the nonprofit sector (Marta Valenti & Lorenzo Foschini)
12. Drive to Store with Google Tabs and PMAX Local (Luca Bove & Gabriele Contilli)

Warranties

Satisfied or Re-trained

If for any reason you do not like one of the ADworld Experience videos, we’ll give you the option to change it with one or more other videos of the same value.

Quality of Contents

All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience.

High Quality Audio-Video & Slides

All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.

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