Video 30 minutes + PDF slides
Harnessing Data to Amplify Shopping Campaigns
For an international retailer in the footwear sector, we have developed a solution by combining first-party data and third-party data (competitor and price metrics in merchant center) in order to ensure that the products of our smart shopping campaigns were pushed taking into account a data set including:
• Product engagement
• Performance metrics
• Stock availability
• Price competitiveness data from the Google Merchant Center
The solution involves the use of Bigquery for the data collection and labeling of the feed products according to a matrix in order to regroup them according to ROAS and profitability.
Who is Giuseppe Ruocco
Paid Search Director at Jellyfish, an independent international digital marketing partner agency for several global brands, Giuseppe Ruocco has 12 years of specific experience in online advertising; from search to social and display/programmatic.
At Jellyfish since 2021, he manages and coordinates both e-commerce and lead generation projects for major global direct-to-consumer brands, with a strong focus on performance and the pursuit of competitive advantage/technology.
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