Description

Video 30 minutes + PDF slides

Harnessing Data to Amplify Shopping Campaigns

For an international retailer in the footwear sector, we have developed a solution by combining first-party data and third-party data (competitor and price metrics in merchant center) in order to ensure that the products of our smart shopping campaigns were pushed taking into account a data set including:
• Product engagement
• Performance metrics
• Stock availability
• Price competitiveness data from the Google Merchant Center
The solution involves the use of Bigquery for the data collection and labeling of the feed products according to a matrix in order to regroup them according to ROAS and profitability.

Who is Giuseppe Ruocco

Paid Search Director at Jellyfish, an independent international digital marketing partner agency for several global brands, Giuseppe Ruocco has 12 years of specific experience in online advertising; from search to social and display/programmatic.

At Jellyfish since 2021, he manages and coordinates both e-commerce and lead generation projects for major global direct-to-consumer brands, with a strong focus on performance and the pursuit of competitive advantage/technology.

Video preview

Warranties

Satisfied or Re-trained

If for any reason you do not like one of the ADworld Experience videos, we’ll give you the option to change it with one or more other videos of the same value.

Quality of Contents

All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).

High-Quality Audio-Video & Slides

All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.

Safe Transactions & Privacy

This shop does not save any data of your credit card, but directly redirects to PayPal payment gateway & we hate spammers at least as much as you do (check our Privacy Policy).