20 pages PDF (1.3Mb)
New version of the Quick Guide to Google Ads downloaded tens of thousands of times, with all the updates on the latest Google Ads functions and an entire section on how to check and optimize existing campaigns quickly, but in an effective and scientific way.
The aim of this free guide is to provide you with all the essential best practices to setup and optimize your Google Ads account, without wasting your time deepening marginal aspects and pseudo-guru secret recipes to PPC success. Its deliberately concise style is designed to keep maximum reading time below 30 minutes, but do not undervalue it, because all suggestions come from almost 20 years of mistakes! 😉
The table of contents is as follows:
- Why this Guide
- Our Campaigns’ goals
- Quality Score and Google Ads “Value Chain”
- The Account Structure
- Search Network, GDN or both?
- Keywords Selection
- Writing the Ads (with best practices for Responsive Search Ads)
- Conversion Tracking (what to track and how to do it for the best)
- Monitor and Optimize Campaigns
- Efficiency (Are we buying clicks at the lowest price possible?)
- Effectiveness (Are we getting the “right” clicks?)
- Coverage (Are we obtaining all the conversions we can?)
- Discover Missing Opportunities
- Further insights
Along with the Guide you will get an infographic summarizing all key concepts of “PPC CheckMate” Methodology patented in USA by the author.
Founding member of Paid Search Association and Google Ads Premium Partner, he contributes to several PPC industry blogs and speaks regularly in international SEM events. In 2012 he created ADworld Experience, now the largest PPC-Cases-Only event in the World. He works as PPC & CRO freelance professional, patented in US a Google Ads optimization methodology and wrote “Agile Google Ads”, the Italian GAds best selling book ever.
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