Description

30 minutes Video + PDF slides

Measuring the Brand Lift of Targeted YouTube Campaigns
Look at results from Google’s Brand Lift analysis for a large consumer products campaign (outdoor TV sets).  Is YouTube working in creating brand recognition? Are you sure that you are using YouTube effectively? The results might surprise you.

Ted Kozlowski

Ted has been one of the first 10 beta users of Google AdWords campaigns since 1999 and a Google Certified partner since 2005. He has managed millions of dollars in ad spend for companies such as Toro, 3M, United Rentals, T-Mobile, Donaldson, UNC, RBC Financial & HCR ManorCare. As founder of DemandQuest he oversees 30 digital marketing instructors and has had over 5,000 students over the last 6 years, helping many marketing professionals and business owners to get Google Certified in AdWords & Analytics. He is the mayor of Stillwater (MN).

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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (2017 speakers).

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