Description

30minutes Video + PDF slides

Smart attribution is possible, if you know how to do it
Last non direct click or AdWords attribution models are quite un-effective in determining the real contribution of each promotional channel to the final sales.
Have a look at this video to open new perspectives on smart data driven attribution modeling.

Russell McAthy

Russell has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup to FTSE100 he has guided teams to improve their marketing performance through data led insight.
Following positions in-house, agency and consultancy side he now leads a team as CEO in building a marketing attribution platform. CUBED is supporting a new view of digital data to enable brands understand how consumers truly interact with their marketing activity both on and offline.

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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (2017 speakers).

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