Video 30 minutes + PDF slides
Using SEO to get the most of PPC budget
In this case of Lara Massmann, Paid Digital Marketing at AdStrive, we will see how she used SEO-SEM synergies to reallocate the PPC budget, thus spending more budget on early funnel keywords, getting more conversions and a lower CPA.
Who is Lara Massmann
Paid Digital Marketing is the professional home of Lara Marie Massmann. Thanks to eight years of experience working in agencies, she is equipped with an extensive expertise in search engine marketing (SEM/PPC), social media advertising (SMA), marketplace advertising (MPA) and Google shopping optimization.
After working as an SEM consultant at Performics, Massmann has spent the last few years at Berlin-based search, performance and content marketing agency Claneo advising numerous clients from a wide range of industries. Moreover, she enjoys sharing her knowledge and insights as a speaker at a number of national and international conferences.
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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at last edition’s speakers).
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