Video 30 minutes + PDF slides
Data driven campaigns for the travel industry
How to effectively promote an offer and allocate budgets, enhancing customers experience with personalised creatives? We’ll answer these and some more questions with this case study from Rainbow (one of the biggest tourist operators in Poland) awarded twice in 2017 at European Search Awards.
Online marketing professional with more than 10 years of digital experience, currently works as Client Service Director in Bluerank, supervising projects for brands such as: Bosch, Deutsche Bank, EY, Leroy Merlin, mBank (part of Commerzbank), Mitsubishi Motors, Orange, Rossmann and Skanska. He actively shares his best experiences during events and as a member of SAR (Marketing Communication Association) workgroup co-authored best practices for cooperation and tenders in digital category.
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