Description
30minutes Video + PDF slides
Writing Ads with users reviews
An interesting case story in which uLab used online reviews to write ads extracting from there the advantages of the products that people appreciate most, with a 60% increase of CTR.
The case has two parts – geeky part to extract data from review sites, and strategical part to talk the language of the customer.
PPC Caesars Award winning international case (3rd speech most voted by participants).
Markéta Kabátová
Markéta fights tirelessly for more efficient PPC campaign in the Czech Republic. At Webnode she took care of campaigns in 25 languages, at Google she helped to grow export clients. And what’s she doing now? She founded uLab, an agency where they help companies not just with international PPC campaigns, but to develop their business. Besides she organizes one of the top PPC events in her country PPC camp.
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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (2017 speakers).
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