20 pages PDF (1.3Mb)
The aim of this free guide is to provide you with all the essential concepts to setup and optimize your Google Ads account, without wasting your time deepening marginal aspects and pseudo-guru secret recipes to PPC success. Its deliberately concise style is designed to keep maximum reading time below 30 minutes, thus making it a real “Google Ads Cheat Sheet”.
The table of contents is as follows:
- Why this Guide
- Our Campaigns’ goals
- Quality Score and Google Ads “Value Chain”
- The Account Structure
- Search Network, GDN or both?
- Keywords Selection
- Writing the Ads (with best practices for Responsive Search Ads)
- Conversion Tracking (what to track and how to do it for the best)
- Monitor and Optimize Campaigns
- Efficiency (Are we buying clicks at the lowest price possible?)
- Effectiveness (Are we getting the “right” clicks?)
- Coverage (Are we obtaining all the conversions we can?)
- Discover Missing Opportunities
Along with the Guide you will get an infographic summarizing all key concepts of “PPC CheckMate” Methodology patented in USA by the author.
Google Ads Premium Partner, he contributes to several PPC industry blogs (PPCHero, State of Digital, the SEM Post etc.) and speaks regularly in international SEM events (SMX, BrightonSEO, PPCMasters etc.). In 2012 he created ADworld Experience, now the largest PPC-Cases-Only event in the World. He works as PPC & CRO freelance professional, patented in US a Google Ads optimization methodology and wrote “Agile Google Ads” explaining it in details (available on Amazon.com).
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If for any reason you do not like one of the ADworld Experience videos, we’ll give you the option to change it with one or more other videos of the same value.
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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience.
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