Description

Video 30 minutes + PDF slides

Value-Based Bidding in Search Ads 360

A case study by Bert Garry, Director of Paid Search at Tinuiti, revealing how to evolve a simple single KPI tCPA strategy into a “ROAS”-based model using many KPIs, with the ultimate goal of providing SA360’s automated bidding tools with additional information to make smarter bidding decisions.

Who is Bert Garry

In his role as a Director of Paid Search at Tinuiti, Bert supervises and supports a team of account managers in campaign execution, strategy, and career development.

Prior to joining Tinuiti in September 2021, he was an Associate Director within the B2B division at Merkle, where he supported search and ecommerce efforts across multiple Fortune 500 brands in tech, finance, and industrial verticals.

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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).

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