Your ads are only as good as your data

Description

Video 45 minutes + PDF slides

Your ads are only as good as your data

In this advanced seminar, Anni Salo, CEO of Tracklution and conversion tracking expert, outlines how poor data tracking can lead to financial loss in businesses, resulting in missed opportunities and wasted ad expenditure. She provides practical ways to transform unreliable data into a performance powerhouse, focusing on the importance of having a solid data foundation to power marketing algorithms.

Who is Anni Salo

Anni Salo is the CEO of Tracklution, a fast-growing SaaS platform specializing in conversion tracking and data accuracy for digital advertisers. With over a decade of experience in performance marketing and analytics, Anni has helped hundreds of brands and agencies improve their PPC performance and ROAS. Anni bridges the gap between marketing and tech, delivering practical, no-nonsense insights that give businesses real, actionable strategies to win in digital advertising.

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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).

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