Video 30 minutes + PDF slides
Advanced tracking for a record-breaking launch
Today’s web marketing faces extremist positions in the protection of privacy, which threaten the profitability of the campaigns we carry out. Fortunately, there are tracking strategies that have proven in the field that they can increase the profits generated by campaigns without increasing their advertising investments. This is the case of Norma’s Teaching (750k + followers, 20k + students), the most famous Italian teacher of English language. In this case study we will discover together the tracking secrets that allowed Norma’s team not only to achieve a record launch, but also to obtain valuable information on the purchasing behavior of its users.
Who is Matteo Zambon
Founder of Tag Manager Italia, a consulting and training company specializing in digital analytics, Matteo Zambon is an internationally renowned digital analyst and the first Italian popularizer of Google Tag Manager (GTM). Matteo is part of the inner circle of official Google Tag Manager™ Beta Testers, i.e., the group of experts to whom the Google Tag Manager team in Mountain View (California) previews new GTM features.
In 2022, his “Tag Chef” software was awarded at Superweek with the prestigious Golden Punchcard Prize, dedicated to the best digital analytics application.
Who is Armando Rispoli
Specializing in performance-based digital campaigns, I’ve worked for both pure players (ProntoPro and Perfumeriaweb) and as an e-commerce consultant, getting to manage monthly budgets with 6 zeros (left of the comma ). Since 2021, he has coordinated the marketing team at Norma’s Teaching.
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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).
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All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.
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