Video 30 minutes + PDF slides
How First Party Data boosted performance thanks to AI
In this interesting case study by speakers Esther Del Rio, Adtech Specialist at Making Science, and Jonàs Martines, Data Tech Team Lead in Making Science, we will understand how they have made the most of First Party Data activations using Machine Learning predictions to align marketing goals with business goals.
Who is Jonàs Martines
Data Tech Team Lead in Making Science with more than 5 years of work experience in Data and Adtech and above 6, in Digital Marketing.
Leading projects from many diverse sectors, but with a strong focus on measurement, activation and use of our client’s data through tools like GMP, Google Cloud and BigQuery, Ads Data Hub, CRMs, CDPs, Ad Manager, etc.
Specialised in both GMP ecosystem (Google Marketing Platform) and 1st Party Data and also highly focused on Attribution, SQL, discrepancy review, consulting and training.
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