Understanding Advantage+ Audiences to scale up

Description

Video 30 minutes + PDF slides

Understanding Advantage+ Audiences to scale up

The most voted case study and winner of the 2025 Caesar Awards for the Paid Social & B2B room, in which Raffaele Girace, a specialist in Data Driven Performance Advertising, reveals how to make the most of Meta audiences to scale CBO and Advantage+ campaigns. Through real-life cases, he shows how to identify and test the most strategic audiences to achieve concrete performance and ROI, using a technical and informed approach to push scalability beyond standard metrics.

Who is Raffaele Girace

Almost 28 Mln€ spent in a 10-year career between Google and Meta. Founder of ISAAC, I work on Data Driven Performance Advertising for e-commerce scaling and lead generation projects. I design and develop advanced tracking systems and integrated data systems.

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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).

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