Impact of Server-Side Tracking

Description

Video 30 minutes + PDF slides

Impact of Server-Side Tracking

In this advanced session, Matteo Zambon, founder of Tag Manager Italia and a pioneer in Server-Side Tracking, explores how these techniques are reshaping advertising measurement. Using case studies from the Finance and Nonprofit sectors, he demonstrates how precise data tracking can improve budget allocation and boost ROAS across Google Ads and Meta Ads.

Who is Matteo Zambon

Founder of Tag Manager Italia, a consulting and training company specializing in digital analytics, Matteo Zambon is an internationally renowned digital analyst and the first Italian popularizer of Google Tag Manager (GTM). Matteo is part of the inner circle of official Google Tag Manager™ Beta Testers, i.e., the group of experts to whom the Google Tag Manager team in Mountain View (California) previews new GTM features.
In 2022, his “Tag Chef” software is awarded at Superweek with the prestigious Golden Punchcard Prize, dedicated to the best digital analytics application.

Video preview

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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).

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