Scaling Success in 20 markets: the Notino’s case

Description

Video 30 minutes + PDF slides

Scaling Success in 20 markets: the Notino’s case

Roman Sedivy, Client Lead at Dotidot, shares how he supported Notino’s expansion into 20 European markets while maintaining brand consistency and local relevance. By leveraging advanced product-level data, he structured scalable feeds, creatives, and campaigns, proving that automation can truly enable growth when driven by a clear strategy and a strong focus on local market dynamics.

Who is Roman Sedivy

Customer Officer at Dotidot (European SaaS platform scaling & automating e-commerce performance), Roman works with growth-focused brands across Europe to make sure automation doesn’t just run – it delivers.
His focus is on turning product-level data into market-ready strategies that scale across regions, channels, and customer realities.
At AdWorld Experience 2025, Roman shares how Dotidot partnered with Notino – one of Italy’s most successful beauty e-commerce brands – to scale campaigns across multiple markets while staying deeply localized.

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