Description
Video 45 minutes + PDF slides
Customer Data Platforms & Personalization
Ruben Runneboom, Ecommerce Expert at Taskforce Agency, explains how businesses can use Customer Data Platforms to unify, analyze, and activate customer data for personalized interactions. He covers key steps in implementing a CDP, best practices for data integration, and provides real-world examples of brands utilizing CDPs for customer engagement and revenue growth.
Who is Ruben Runneboom
Google Ads E-commerce Expert and Co-owner of Taskforce Agency. Over the past decade, he developed his skillset at different leading agencies in the Netherlands to eventually start his performance marketing agency with two other well-known specialists in our field.
He is in charge of innovation and quality assurance within his organization. In doing so, he is involved daily in finding the most inventive solutions to complex issues for their clients with a strong focus on automation and data warehousing.
Video preview
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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).
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