Community & Advertising for a record-breaking launch

Description

Video 30 minutes + PDF slides

Community & Advertising for a record-breaking launch

In this case, Matteo Erodi, Senior Digital Advertising Specialist, and Alberto Morelli, co-founder of Venezianico, illustrate how a synergistic approach between advertising and community making, enriched by automation techniques, resulted in an unprecedented product launch in the jewelry sector, particularly watches.

Who is Matteo Erodi

Adtech specialist with senior experience as tech-consultant managing end-to-end integrations and implementations in the Google Marketing Platform suite. Consultancy and audit of the maturity of each platform following the Google maturity framework guidelines. Programmatic trader: strategic planning, automation, budget and campaigns optimization. Traffic specialist, advanced reporting, attribution and measurement optimization.

Who is Alberto Morelli

Always fascinated by the idea of combining innovation and tradition, immediately after graduating in Economics, he and his brother Alessandro founded Venezianico in 2017. Watchmaking is a sector where it is difficult to fit in starting from scratch, hence the choice of crowdfunding as a financing tool, which allowed him to raise a total of $800,000 in the first 18 months of activity. Through an omnichannel sales strategy that balances ecommerce and physical retail, the company has recorded rapid and constant growth, which has allowed it to present itself today as one of the emerging realities in the watchmaking sector in Italy, with a 2021 turnover of almost €3,000,000

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