Description
Video 30 minutes + PDF slides
WhatsApp Marketing for e-commerce
In this case study, Andrea Di Petrillo, Head of Advertising at Secret Key and lecturer at the 24Ore Business School, shows how to integrate WhatsApp into the marketing funnel to boost acquisition and retention. He explains how to use the platform to provide immediate support, gather feedback and improve conversion rates, with concrete examples of direct communication to turn conversations into measurable results.
Who is Andrea Di Petrillo
Head of Advertising at Secret Key, a web agency in Rome specialising in Performance Marketing for 3 years, he coordinates a team of 8 marketers on advertising and digital analytics projects.
In 2024 he directly managed budgets of over 2.5 million euros on Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads on e-commerce and lead generation projects.
He also had the pleasure of presenting a made-in-Secret Key case study at the most important event in Italy on the ppc world, Adworld Experience, of lecturing at the Master in Marketing, Communication and Digital Strategy at the 24Ore Business School and of being one of the few Experts on the Learnn platform.
Video preview
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