Description
Video 30 minutes + PDF slides
Lead Generation: how to scale a €700k account
In this case study, Luigi Virginio, SEM consultant, Google Ads trainer and winner of the ADworld Experience PPC Caesars Awards 2023, guides us through a more than two-year journey into the world of optimizing an account dedicated to lead generation in the Home Design industry. Through mistakes, experiments and discoveries, Luigi reveals the challenges and solutions adopted to maximize performance and generate quality leads
Who is Luigi Virginio

Freelancer since 2013, graduated in Computer Science in 2018. Since 2015 SEM consultant for Web Agencies, Communication Agencies and Media Centers.
Since 2021 Google Ads lecturer and trainer. PPC Academy Lecturer.
Top 3% Google Premier Partner with Lotrek S.c.r.l
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