Meta’s algorithmic targeting secrets

Description

Video 30 minutes + PDF slides

Meta’s algorithmic targeting secrets

In this case study, Jon Loomer, Meta Ads expert, explains how Meta’s targeting has shifted to an algorithmic approach, where the algorithm adjusts in real time to find the ideal audience. However, there remains a lack of transparency about who actually sees the ads. This study aims to provide clarity through several approaches.

Who is Jon Loomer

Video preview

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