Description
Video 30 minutes + PDF slides
Optimizing leads quality in Gads
In this session, Michal Barta, head of Performance at Marketup, explains how they solved the problem of low-quality leads in a Google Ads campaign for a leading energy provider in the Czech Republic. The solutions from the agency, client, and Google sides are discussed, along with how offline conversion import helped improve results.
Who is Michal Barta
Video preview
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