All 2024

Description

Approximately 36 Hours of videos + PDF slides.

All videos of the seminars and advanced workshops (of 45 mins or 1.5h each) and the PPC and CRO cases (30 minutes each) from the Italian and international sessions presented on October 17 and 18, 2024 in Bologna.

Google Ads

1. PPC for Lead Generation – Navah Hopkins (EN/IT)
2. Billion Dollar Black Friday Blueprint – Tomasz Abbott-Wieczorek (EN/IT)
3. Product bucketing on advanced performance & 1st party data – Ruben Runneboom (EN/IT)
4. Boost your Google Shopping Ads – M. Beumer & W. Geurtsen (EN/IT)
5. Pmax secret ingredient – Andrew Lolk (EN/IT)
6. Live analysis of the participant’s account with all speakers + some experts of our PPC specialists panel – Google Live Clinic (EN/IT)

Facebook Ads

1. Advantage+ Shopping best practices – Dario Zannoni (IT/EN)
2. Simplifying MetaAds to gain performance – Jon Loomer (EN/IT)
3. Social Media Ads & Storytelling to boost ROI – Sarah Sal (EN/IT)
4. Where do FB users look? – Felix Beilharz (EN/IT)
5. “Ad-Diction”: Meta Ads Creative Psychology – Paolo Santanicchia (EN/IT)
6. Live analysis of the participant’s account with all speakers + some experts of our PPC specialists panel – Meta Live Clinic (EN/IT)

Multi-platform

1. When SEO meets advertising – Sante J. Achille (IT)
2. Retargeting and LinkedIn: beyond “matched audiences” – Massimo Vichi (IT)
3. Life beyond Google Ads exists and I have proof! – Manuel Lodi (IT)
4. The hidden pattern of digital growth – André Morys (EN)
5. CRO Secrets from pre-test to A/B-test – Marouscha Dorenbos (EN)

International Cases

1. Use PPC to Fix Conversion Tracking and Lead Flow – Navah Hopkins (EN/IT)
2. Increase RoR using own data in ads campaigns – Bianca Bergshoef (EN/IT)
3. 30x conversions for B2C SaaS through kwrd research – Igor Ivitskiy (EN/IT)
4. From Pixel to Incrementality in MetaAds – Amy Stamper (EN/IT)
5. Turn FB Market Res. Insights into Million-$ Gold – Sarah Sal (EN/IT)
6. Carving out a multi-channel strategy – Antonio Baroni (EN/IT)
7. Meta’s algorithmic targeting secrets – Jon Loomer (EN/IT)
8. Feed-based Search Ads to scale High SKU eCom – Andrew Lolk (EN/IT)
9. Optimizing leads quality in GAds – Michal Barta (EN/IT)
10. Driving customer acquisition with TikTok & Meta – Emma Welland (EN/IT)
11. Finding incremental profit in saturated retail space – Ruben Runneboom (EN/IT)
12. Scaling Pmax while keeping tROAS 50 – David Peranic (EN/IT)

Italian Market PPC Cases (translated to English)

1. Pmax and segmented catalogs – Andrea Panebianco & Valeria Cipolletti (IT/EN)
2. Local Service Ads best practices – Luca Bove (IT/EN)
3. YTAds for a haircare ecommerce – Chiara Piras (IT/EN)
4. 8x sales with Google Ads – Giuseppe Scollo (IT/EN)
5. Scaling MetaAds in 2025 with automation – Andrea Atzori (IT/EN)
6. Optimizing your budget with custom variables – Daniela Pedroni & Andrea Pacchioni (IT/EN)
7. Growth planning – Federica Brancale (IT/EN)
8. Bidding and performance strategies – Alberto Narenti (IT/EN)
9. LinkedIn Thought Leader Ads – Massimo Vichi (IT/EN)
10. Successful lead gen with LIAds – Sveva Coltellacci (IT/EN)
11. Boosting ROAS with microdata and community – Francesco Caolo (IT/EN)
12. Multichannel Ads strategies for close events – Dario Zannoni (IT/EN)

Warranties

Satisfied or Re-trained

If for any reason you do not like one of the ADworld Experience videos, we’ll give you the option to change it with one or more other videos of the same value.

Quality of Contents

All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience.

High-Quality Audio-Video & Slides

All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.

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