Connecting brand & performance in B2B

Description

Video 30 minutes + PDF slides

Connecting brand & performance in B2B

In this successful case study, ranked fourth in the Paid Social & B2B room, Elizaveta Chugunova, Digital Strategy Manager at Veeam Software, shows how brand and performance can coexist effectively in B2B. Thanks to a smart funnel strategy and PPC campaigns based on Account Based Marketing, Veeam doubled account engagement, demonstrating the value of an integrated and measurable approach.

Who is Elizaveta Chugunova

With over 13 years of experience in digital marketing, including her current role as Digital Strategy Manager at Veeam Software, Liza specialized in creating integrated marketing strategies that combine brand-building and performance marketing to achieve measurable business outcomes. As the founder of Digitario, a community for digital marketers, she is passionate about helping brands navigate the complexities of modern online marketing.

Video preview

Warranties

Satisfied or Re-trained

If for any reason you do not like one of the ADworld Experience videos, we’ll give you the option to change it with one or more other videos of the same value.

Quality of Contents

All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).

High-Quality Audio-Video & Slides

All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.

Safe Transactions & Privacy

This shop does not save any data of your credit card, but directly redirects to PayPal payment gateway & we hate spammers at least as much as you do (check our Privacy Policy).