Creativity & media mix Meta/TikTok at fashion peaks

Description

Video 30 minutes + PDF slides

Creativity & media mix Meta/TikTok at fashion peaks

A success case story, ranked third among the most voted speeches of this 2025 edition, where Roberto Nardini, Meta and TikTok Ads specialist, recounts the case of Valentinagiorgi.com, a fashion e-commerce site that leveraged the combination of Meta and TikTok during the 2024 holiday season. The integration between the two platforms made it possible to reduce costs and expand reach to a younger audience, demonstrating the true potential of a creative multi-channel strategy.

Who is Roberto Nardini

Roberto has over 15 years of experience in digital marketing and is the co-founder of ADV+, an agency based in Lisbon.
He is a specialist in advertising on Meta and TikTok for the EMEA and US markets, with a strong focus on e-commerce, tourism, fashion, and lead generation. He collaborates with companies, agencies, and universities in Italy, Portugal, and North America, integrating advertising strategies, content, and artificial intelligence through the proprietary AI Smart Flow method.
He is an ambassador and supporter of DMK Tribe, an international community of marketers active in Lisbon, Barcelona, Cascais, and Milan.
He participates as a speaker at leading events such as WMF, AI Festival, and Social Media Strategies.

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