Description
Video 30 minutes + PDF slides
40x revenue for a new e-commerce brand on GAds, FBAds & Amazon
In this case study we will see how we have grown a new eCommerce brand selling wallets on line in only 10 months.
These are the main activities we did to achieve our result:
– Setup tracking and analytics correctly
– Increasing the eCommerce’s conversion rate: How we used advertising to run CRO test and improve the UX and the conversion rate. During these tests we also created different offers to discover the one that had the less cost per order
– Scaling ADS: We used Facebook ADS as a main channel, with TOFU / MOFU / BOFU bidding strategies. Meanwhile on Google we launched search and smart shopping campaigns
– Upsell: We ran upsell tests increasing the average order value from 25€ to 30€
– Retention: We increased by 6% our database’s repurchase rate
Who is Federico Utzeri
Federico did his first experiences in selling online between Shopify and eBay during high school creating small eCommerces and bringing them till a MRR of 10.000€.
In 2017 he started working with Local Businesses to increase their sales through Facebook and Google advertising. In 2019 he founded Hybrida Marketing Srl, where he now is CEO.
Video preview
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