A/B Testing done right

Description

Video 45 minutes + PDF slides

A/B Testing done right

In this video session with Rosario Toscano, an expert consultant in CRO and UX, he shows us how to carry out professional and effective A/B testing, highlighting the most common mistakes and myths to dispel for a successful conversion optimisation project.

Who is Rosario Toscano

He has been working in CRO since 2015, when he founded and developed the CRO and UX unit at MOCA Interactive. Today, as an independent consultant, he oversees optimization, research, and training projects in CRO and A/B testing for direct clients and agencies. He has collaborated with companies in various industries, including Randstad, Findomestic, Giglio, Diffusione Tessile, Freddy, UnipolSai, Monnalisa, Onlinestore, and Venezianico. He has been a CXL Conversion Optimizer certified since 2018.

Video preview

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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).

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All our videos are shot in high quality with the main focus on the slides, which are also provided in downloadable PDF format.

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