Segmenting the Product Catalog to Sell on Social Media

Description

Video 45 minutes + PDF slides

Segmenting the Product Catalog to Sell on Social Media

Massimo Ciotta, Google Ads expert and CEO of Piano MAKE, explains the importance of audience and catalog segmentation in achieving significant results in social advertising, detailing how to transform basic segmentation tests into structured, measurable strategies, offering advanced catalog segmentation methodologies, a data-driven decision-making framework, practical implementation guidance, and A/B testing methodologies. He also provides real case examples and operational tools that can be applied to any industry or company size.

Who is Massimo Ciotta

Massimo Ciotta is an Advertising Specialist with over twenty years of experience in transforming brands and ecommerce through performance-driven approaches.
His vision goes beyond simple advertising: he builds digital ecosystems that generate sustainable growth.
Founder and CEO of Piano MAKE, he has created an agency that perfectly represents his philosophy: integrating paid channels, automation and data analysis in a holistic framework oriented towards measurable results.
The ‘Piano MAKE’ method he proposes synthesises years of testing and optimisation into a structured process that has enabled dozens of ecommerce stores to scale their digital performance.
His experience as a lecturer in training courses for start-ups and professionals reflects his conviction that knowledge sharing is key to elevating the entire digital ecosystem.

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