Description

Video 30 minutes + PDF slides

HalfSumo on Facebook/Instagram and TikTok

HalfSumo is an American sportswear / streetwear brand born only a few years ago and with strong growth. In this case study I will show the backstage of the campaigns: from the structure, to the creativity, to the distribution of budgets for the various markets (main US and also AU / CA / UK). We will see how the integration of TikTok Ads campaigns has also helped to expand audiences and which Scaling techniques are active to maximize budget-spending and performance.

Who is Alessandro Frangioni

Digital marketing consultant and advertising specialist with Facebook Ads, Google Ads, YouTube Ads and TikTok Ads. He creates strategies and optimizes advertising and marketing automation campaigns for many brands (in Italy, Europe and USA), e-commerce and communication agencies.

Author of a best-selling book on Mailchimp, he is considered one of the best Italian advertisers. Roads® Agency Founder.

Video preview

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