Successful Lead Gen with LIAds

Description

Video 30 minutes + PDF slides

Successful Lead Gen with LIAds

Sveva Coltellacci, Head of Online Advertising at Pro Web Consulting, explains how they improved lead quality on LinkedIn, with the same budget, by combining account and CRM data. Through the synergy of awareness and lead generation campaigns, they successfully targeted the perfect audience at the right moment.

Who is Sveva Coltellacci

After a degree in mathematics and 10 years in IT, she entered the digital world and after 5 years became Head of Online Advertising in Pro Web Consulting, building the new Business Unit and expanding its business proposition. In recent years she has specialized in the LinkedIn Ads world, which she finds very challenging.

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