Description
Video 30 minutes + PDF slides
Linkedin Thought Leader Ads
In this case study, Massimo Vichi, digital consultant and trainer, explores the use of LinkedIn Ads “Thought Leader,” which allows companies to promote top posts from employees or influencers. Vichi analyzes the impact on visibility, CTR, and conversions, and how this format can be used to strengthen Personal Branding and Employer Branding.
Who is Massimo Vichi
He has been working in the Web since 1998 and today he deals with digital consultancy and training for companies and professionals. In recent years, he has specialised in lead generation activities, using social media, online advertising and content marketing. For at least 5 years, he has been particularly involved in LinkedIn, participating in industry events with presentations and training on strategies to make the most of it.
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