Description

Video 30 minutes + PDF slides

Lead generation with FBAds in Nonprofit

Here are the Lead Generation campaigns on the Facebook channel managed for Unicef Italia, INTERSOS, COOPI International Cooperation.
The strategies that allow you to optimize the collection of contacts (use of native forms and landing pages with quizzes), identification of lead magnets, segmentation of audiences starting from first-party data, marketing automation activities following lead collection.

Who is Marta Valenti

Active in the digital industry for 12 years, she took her first steps as a Social Media Analyst, analyzing users’ online word of mouth about brands and products in the era of forums. Then spending 6 years in a Web Agency strongly focused on social media marketing, she started working on social advertising.

For the past 3 years, she has become head of the Performance Marketing team at t.bd and is in charge of 360° advertising strategies, with a focus on lead generation and integration between advertising and marketing automation.

Who is Lorenzo Foschini

He has been working in the digital industry for 7 years, and started his journey as a Social Media Manager and Advertiser for a local company. The following year he moved to t.bd and for the last 6 years he has been involved in full-fledged Performance Marketing on the main advertising platforms (Facebook, Google and LinkedIn first and foremost). Strategy, operational campaign management and client management are part of his daily routine.

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