Description
Video 30 minutes + PDF slides
From Pixel to Incrementality in MetaAds
In this case study, Amy Stamper, Head of Paid Social at Impression, shows how Norse Atlantic improved the measurement of Meta Ads’ real impact. Amy explains the shift from a pre-iOS14 approach to a new method, using location data to prove the effectiveness of social spending, while also covering view-through conversions and multi-touch attribution.
Who is Amy Stamper
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