Video 30 minutes + PDF slides
Restructuring GAds by reducing x3 the CPA
In this case study, Tommaso Galli, senior content manager and advertiser, illustrates how, over a 12-month period and for the same amount of spending, he was able to reduce the cost per conversion by almost three times by using only Google’s search and display network, halving sessions and doubling CPCs.
Who is Tommaso Galli
Senior content manager and advertiser, founder of the marketing firm OnLiFe present time, I support corporate entities and professionals in defining and implementing content strategy and its promotion.
That is, why, for whom, what, how and where we communicate.
An incisive, deep and lasting dialogue with unique messages, on the right mediums, through the right actions and paths, allows us to naturally connect with people and create authentic relationships.
I pay special attention to the process of strategic analysis and definition, conveying an approach based on four concepts: 1) Presence 2) Adherence 3) Coherence 4) Consistency.
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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).
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