Description

Video 30 minutes + PDF slides

How to Find Success in YouTube Advertising

YouTube is becoming an ever-more important upper funnel channel, and as the need for diversification in Paid Media increases, it’s important to know how to find success with video in the upper funnel. I’ll be talking about how to find success in YouTube Advertising, focusing on all elements including audiences & bidding, sequential storytelling, reporting for success and tips on ad creation, giving attendees the confidence to set up their own YouTube campaigns, optimise current ones, and propose expansions into this growing channel.

Who is Greg Holland

Greg Holland is a Paid Media Lead at Impression, specialising in Paid Media strategy with a focus on Paid Search, Display and YouTube, managing and delivering work on clients of £200k+ monthly media spends. Leading a multi-award winning team within the Paid Media team at Impression, helping develop and grow industry-leading skills.

National and international speaker at events such as Digital Marketing Europe Conf, Brighton SEO, Drink Digital, and stage moderation at PPC Hero Conf.

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