Video 1 hour and 30 minutes + PDF slides
Using Facebook Power 5 to unlock Machine Learning power
Power 5 has become routine for many professional media buyers to automate their campaigns efficiently. Over the past year we’ve seen Facebook’s machine learning take a big step forward. It’s gone from not to be trusted to the way of the future. It’s not only consistent and reliable, it simplifies everything and frees up the media buyer’s time to focus on bigger picture, strategic decisions. This is a practical, hands-on training with real examples that will leave you with the know-how to leverage machine learning to automate your campaigns.
Who is Neha Divanji
Founder of a performance marketing agency based in London with 13 years of global experience. She helps companies (series A funded and above) with top of the funnel user acquisition.
From being responsible for sales numbers on an owned platform or on marketplaces, to helping them build exponential growth plans in various industries namely fashion, jewellery, insurance, lighting, education and search engines.
In her last capacity as an employee, she was heading the digital team in USA and India of a 3bn $ company. Building their omni-channel strategy, she defined their online brand presence, operations and supply chain while chasing ambitious sales targets, gaining an award for the best brand advertiser by Amazon Marketing Services.
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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).
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