Description

Video 30 minutes + PDF slides

Lead magnets & Facebook Ads

In this case study, Neha Divanji, we will see how a behavioural training company managed to get 4,000 registrations per webinar and sell masterclasses through its unique and complex customer journeys by building a content ecosystem with sequential retargeting and email marketing.

Who is Neha Divanji

Founder of a performance marketing agency based in London with 13 years of global experience. She helps companies (series A funded and above) with top of the funnel user acquisition.
From being responsible for sales numbers on an owned platform or on marketplaces, to helping them build exponential growth plans in various industries namely fashion, jewellery, insurance, lighting, education and search engines.
In her last capacity as an employee, she was heading the digital team in the USA and India of a 3bn $ company. Building their omni-channel strategy, she defined their online brand presence, operations and supply chain while chasing ambitious sales targets, gaining an award for the best brand advertiser by Amazon Marketing Services.

Video preview

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