How BigQuery can enhance your understanding of PPC Data

Description

Video 45 minutes + PDF slides

How BigQuery can enhance your understanding of PPC Data

In this advanced session, Lars Maat, an expert in PPC and analytics, encourages us to consider the growing importance of data, particularly first-party data, within our digital marketing strategies. He emphasises how BigQuery can be used to combine large data sets to gain surprising insights that can be used to improve PPC campaigns.

Who is Lars Maat

Lars has been in the online marketing industry for over 13 years. His background is in PPC/Analytics and after consulting companies and agencies for 4 years, he started his own agency Maatwerk Online which has over 35 employees at the moment. Lars was announced rising star in the PPC business in 2019 by HeroConf. As a speaker, Lars has been at HeroConf London, BrightonSEO, SMX Munich and is now ready to talk to the ADWorld Experience audience for already his third time!

Video preview

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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).

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