From Dynamic Pricing to Margin Optimization

Description

Video 30 minutes + PDF slides

From Dynamic Pricing to Margin Optimization

In this case study, Sante Occhiuzzi and Andrea Padova, illustrate how “RetailAdvantage,” an enhanced script, is revolutionizing ADV on Google, particularly for the retail sector. With the advent of Performance Max, the emphasis has shifted to strategy and integration with other tools. RetailAdvantage offers solutions such as advanced Dynamic Pricing, personalized tagging, headline optimization via AI, and detailed predictive analytics.

Who is Sante Occhiuzzi

Digital Marketing Manager at Byte-Code SPA, he has many years of solid experience in the vast universe of digital marketing and large-scale E-Commerce. He has had the opportunity to contribute to prestigious headless e-commerce projects, including PittaRosso, Police and GCDS. His path at Byte-Code offered him the opportunity to hone high-level technical skills and combine them with his innate passion for marketing. This synergy has propelled him into the MarTech world, making him always ready to explore innovative solutions and push the boundaries of traditional

Who is Andrea Padova

His artistic training blends perfectly with his university humanities studies, culminating in a thesis dedicated to argumentation in modern advertising. This unique background took him to New York, where he began his professional adventure as an Accountant in one of the city’s most prestigious agencies. His passion for digital marketing pushed him to go deeper, gaining training experiences in a multinational company and in a leading publishing agency. This path prepared him for his current role at Byte-Code, where he continues proving that data and creativity can coexist, interact, and innovate.

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