Description
Video 30 minutes + PDF slides
From CPA to Key Metrics
Michele Arena, founder of Analytrix and search marketing expert, addresses the limitations of CPA as the sole metric and proposes a more in-depth approach to data interpretation. By analysing the customer journey, he explains how focusing on the key metric of the moment can guide strategic budget decisions.
Who is Michele Arena
First SEO project in 2011, first Google AdWords campaign in 2012. Freelance in 2014.
In May 2022 founded Analytrix Srl, a Digital Agency with a strong bias towards data analysis and dealing with SEO, Ads, Measurement, Web Analytics.
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