Description
Video 30 minutes + PDF slides
With great budgets come great responsibility
A successful case study, winner of the 2025 Caesar Awards, in which Luigi Virginio illustrates the strategic management of a €1.5 million budget for a luxury furniture brand. Through a data-driven approach and the use of a predictive econometric model, he improved the cost per acquisition and the quality of leads. A concrete example of how analysis and long-term vision make a difference even with large volumes.
Who is Luigi Virginio
Freelancer since 2013
Graduated in Computer Science in 2018
Since 2015 SEM consultant for Web Agencies, Communication Agencies and Media Centers.
Since 2021 Google Ads lecturer and trainer. PPC Academy Lecturer.
Top 3% Google Premier Partner with Lotrek S.c.r.l
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