Description
Video 30 minutes + PDF slides
Fixing Visibility Drops on Amazon with Ads
In this case study, Davide Bagnoli, Amazon Ads Specialist and co-founder of Checkers Marketing, shares how he turned an organic visibility drop into a growth opportunity. A food & beverage brand that, despite losing marketplace rankings, went from €54k to €75k in annual revenue through a well-executed ad strategy. A compelling example of using paid media to reverse negative momentum.
Who is Davide Bagnoli
Co-founder of Checkers Marketing and lecturer at Amz School, with a professional background divided between agency and a freelance career full of solid and lasting collaborations with companies in different sectors.
His academic training was followed by training as an SEO Specialist and especially as an Amazon Account Manager, which he is so passionate about. However, he especially loves his role as Amazon ADS Specialist, which over the years has led him to manage particularly large budgets.
It was precisely this activity that inspired him to come up with Checkers Marketing’s logo, a chessboard, due to the belief that to do marketing nowadays one needs to “continuously play chess with the algorithm.
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