Description
Video 30 minutes + PDF slides
Inspiring case studies you need to see
In this interactive session, Deborah O’Malley, one of the world’s leading CRO experts, shares eye-opening A/B test results that challenge marketing assumptions. Through data-driven games and case analyses, she reveals how to interpret test outcomes and apply them to craft smarter, higher-converting ad strategies.
Who is Deborah O’Malley

Deborah O’Malley is a top A/B testing influencer and recognized as a leading women Conversion Rate Optimization (CRO) specialist.
She’s the founder of GuessTheTest, an experimentation resource dedicated to sharing A/B test case study knowledge and insights. She also runs the award-winning optimization agency, ConvertExperts, where she helps clients test and optimize their sites.
A published author of six peer-reviewed journal articles, Deborah currently teaches analytics at Queen’s University’s prestigious business school.
When not out speaking about experimentation, Deborah can be found in the kitchen making homemade fudge or burning it off at the gym.
Video preview
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All speakers are chosen carefully among the best PPC professionals in the world and these videos are recorded exclusively for ADworld Experience (look at the last edition’s speakers).
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